- 04
- Jun
A Brand’s Beginnings
Mong le e mong khampani, mong le e mong sehlahisoa, na a tlaleho ho bolella mabapi kamoo it tlile ho ba teng.
sena se is a pale mabapi le ea tsa feme bafepedi, seaparo sa hae producers, ‘me basebetsi. Ho joalo mabapi uena, oa hao bokamorao, oa hao ideals, ‘me oa hao worldview.
If o cheka Tebileng ho lekane ho me u utloe ho eona, mong le e mong lihlahisoa tsa tsoalo pale is a multi-layered, e hlollang pale.
sena se is ntho e ‘ngoe hore a bohlale cha lokela be Hlokomela ea.
Kahoo, ke hobane’ng ha is it so e bohlokoa ho bolella ea tsoalo pale?Bareki ke ka ho eketsehileng ho nahana ea “Pale” ka morao an seaparo sa hae sehlahiswa sa ‘me a cha neng etsa qeto ebang or eseng ho theko eona.
sena se is ntho e ‘ngoe hore feshene bayemi lokela Boloka in kelello neng ho khetha seaparo.
We mosebetsi haufi-ufi le rona bareki at YiChen tloaelo liphahlo tsa hao mohlahisi ho tiisetso hore rona difeme dithulaganyo ‘me Bafani ba thepa haufi-ufi litlholisano le oa hao cha mehopolo.
By ho loha a e qobella tsoalo tlaleho pale ho kena ea pōpo of oa hao lihlahisoa, we tlisa boleng ho oa hao brand.